You may have heard of the idea of ‘Six degrees of separation’ where everyone on Earth is separated from anyone else by no more than six degrees of separation, or six friends of friends.
This interesting but seemingly useless concept is in fact is a powerful idea, to restate it differently:
“If someone has a problem in the world, they are only six people away from someone who could potentially solve it.”
If we could get this mechanism to work in the real world then it would have a profound effect.
How many brilliant ideas have there been that have fizzled out because the originator wasn’t in the right place at the right time, or didn’t know the right people? (They say that the biggest advantage of graduating from places like Oxford and Cambridge is the network of contacts that you leave with)
For ‘Six Degrees’ to be an effective communicator you need two things:
- Your local network of friends needs to be fairly large and influential
- Those friends need to be keen to communicate your need (indeed everyone along the chain needs to communicate – it’s only as strong as the weakest link)
One of the reasons why this isn’t effective at the moment is that this combination is rarely met.
Broadly speaking success comes when:
- You either know the right person directly (or within a couple of degrees) in which case the problem of poor ‘communication’ is reduced. Sales people call this ‘networking’.
- You get the attention of a media outlet which can reach a large audience, increasing the chances of reaching the right person – increasing your number of friends if you like.
Blogs to the rescue?
Blogs bring a new possibility. They are a new way of communicating your problems to a wide audience and crucially people can contact you. Feed aggregators play an important part in the broadcasting
I put this to the test this week (which in turn inspired this blog entry).
Taran Rampersad has been discussing ways of using SMS text messaging in disaster zones like the Tsunami. At the same time I’ve had some coorespondence with a program manager on the Windows Mobile team and it occurred to me that I could put these two in touch. I’m sure the Windows Mobile team could come up with something.
We’ll have to see if anything comes of this…but at least I’ve tried.
Executive summary:
- If you’ve got a problem tell people about it – use a blog to write about it.
- If you read about a problem and you know someone who can fix it – tell them – you may just play an important, but maybe unsung role in something special.
